Passenger Terminal Today: Four key factors that will accelerate air travel advertising in 2019

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Passenger Terminal Today:

“Increased device connectivity will have a significant impact throughout the travel corridor, blending the offline and online worlds. A great example of this is FLIO’s app, which is currently connected to around 3,000 airports globally, providing wayfinding information, but also additional features such as lounge booking access, parking reservations, plus promotional vouchers for shop and restaurant use. FLIO has recently partnered with EasyJet, which will have a very positive impact on its passenger reach and penetration. JD Sport’s latest airport-based targeted campaign integrated tactical digital screen placements with location-based messaging on the FLIO app, delivering significant footfall increases and forecast-beating product sales”.

Read the full article here.